We are trying to popularize the “tenugui”,
an old Japanese household item with many new possibilities.

With this in mind, we are actively seeking collaborations with artists from all over the world. We believe if that a product is designed well, and at the same has good style, people will want to use it all the time. It would make us extremely happy to see people all over the world, using a “tenugui” as commonly as an artsy graphic t-shirt.

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LATEST FROM THE BLOG

The name “7to8 / Nanatoya” symbolizes the arrival of dynamic creative change!?

By: Eizaburo Tomiyama

We’re asked quite frequently what “Nanatoya” means, to which we’ve previously answered, “Nanatoya symbolizes the Western lucky 7, and the number 8 of Eastern good fortune.” But that's actually an explanation we pulled out as an afterthought as somewhat of a joke. 

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